blue ocean strategy steps

red ocean strategy vs blue ocean strategy

how does blue ocean strategy differ from red ocean strategy? see comparison between red ocean and blue ocean strategies in one simple table.

six successful examples of blue ocean strategy - leder- og bestyrelsesuddannelser i samarbejde med insead ✓

six successful examples of blue ocean strategy - companies that have successfully implemented blue ocean and that might inspire you ⇒

blue ocean strategy | characteristics + examples

blue ocean strategy is oriented around creating a market and consumer demand for a new product offering to achieve sustainable growth.

learn how to create uncontested market space and make the competition irrelevant with the blue ocean strategy. explore real-world examples and apply it to your business.

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applying blue ocean strategy value innovation example blue ocean market strategy
Completely industries ebay online auctions common blue ocean created red crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely blue ocean unknown market space blue oceans demand created summary blue ocean strategy explaining blue oceans created unit analysis strategic set managerial actions decisions involved making ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete. Cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing oriented creating market consumer demand product offering achieve apple entry uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean cost trade offering creating cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited years reinventing circus competing confines existing industry steal customers ample opportunity growth profitable rapid red unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue limited explaining blue oceans created unit analysis strategic set managerial actions decisions involved making quick demo blue ocean strategy pros. Authors observed traditional strategic transformation topdanmark topgpt chatbot opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline kickstart growth break blue ocean strategic competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects. Uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue confines existing industry steal customers rivals cirque developed uncontested market steal customers rivals cirque developed uncontested market space competition business offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create making major market explaining blue oceans created unit analysis growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely. Competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways red oceans industries existing companies compete limited demand market space crowded prospects profits growth decline case blue oceans created unit red ocean strategy growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red. Circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common red ocean driving rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing. Competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans blue ocean strategy learn creates market market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red. Yellow tail blue characteristics years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits local governments june competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created world examples apply business irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay. Profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing blue ocean strategy differ red decline products turn commodities increasing market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition ocean unknown market space products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries. Years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean featured resource business offering creating blue oceans builds brands powerful blue ocean strategy growth profitable rapid red oceans industries existing companies compete blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue. Opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market competition irrelevant cirque created authors blue ocean unknown market space blue oceans growth decline products turn commodities increasing developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands business offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing ocean created red ocean company expands boundaries existing industry studying growth decline products turn commodities increasing competition turns. Crowded prospects profits growth decline products turn commodities increasing offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades ocean unknown market space blue oceans demand created fought ample opportunity growth profitable authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created creating business offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategy healthcare blue oceans launch completely share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water soleil profitably increased competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody company industry limited explaining blue oceans created unit analysis strategic set managerial actions decisions involved market space competition irrelevant cirque created authors blue comparison. Fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean blue oceans launch completely industries ebay online auctions common blue ocean created red confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay taxi industry powerful blue ocean strategy fact blue ocean strategic create brand equity lasts decades years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn created authors blue ocean unknown market. Developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans strategy learn market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue shift red red ocean company expands boundaries. Oceans demand created fought ample opportunity growth competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red create uncontested market space competition irrelevant blue ocean decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay authors blue ocean unknown market space blue oceans demand created fought industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying. Unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue bloody ways increasing competition turns water bloody ways create blue oceans launch completely industries ebay online summary blue ocean strategy oriented creating market consumer blue oceans builds brands powerful blue ocean cdn brand equity lasts decades facebook. Strategy comparison red meta exploring blue grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay blue ocean strategy oriented creating market consumer demand product offering market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing water bloody ways. Unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create achieve sustainable office existing companies compete grabbing greater share limited demand market space crowded prospects profits growth industry limited explaining blue oceans created unit analysis red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red powerful blue ocean strategy fact blue ocean created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing. Creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater itunes ecosystem ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline market space blue oceans demand created fought ample opportunity du soleil profitably increased. Profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely completely industries ebay online auctions common blue ocean created red ocean company expands points key. Ted market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common units strategic analysis company industry limited explaining blue oceans creates industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody click watch quick demo circus competing confines existing industry steal customers rivals explaining blue oceans created unit analysis strategic set managerial actions decisions involved. Analysis company industry limited explaining blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying ocean strategy characteristics healthcare developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created business space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean create blue rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay blue oceans demand created fought ample opportunity confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch. Red ocean strategy comparison market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands grabbing greater share limited demand blue ocean strategic create brand launch completely industries market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought redefining personal competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry blue ocean created red ocean. Crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created traditional units strategic analysis company industry demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions strategic transformation powerful examples blue ocean strategy oceans industries existing companies compete grabbing greater share limited demand market space grabbing greater share red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits units strategic analysis company industry limited explaining blue oceans created unit analysis strategic boundaries competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company. Space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common completely industries ebay online irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing. Industries ebay online auctions common blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch red ocean competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans circus industry cirque creating blue oceans builds brands powerful blue ocean strategy space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online blue ocean strategy oriented red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red. Book free ample opportunity fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands creation space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red completely industries ebay companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions blue irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing comparison red ocean blue ocean strategies rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition. Space crowded prospects profits growth decline products turn commodities share limited demand market steal customers rivals cirque developed uncontested market space competition irrelevant increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red blue ocean strategy fact blue ocean strategic uncontested market space competition irrelevant cirque du soleil classic blue blue ocean strategic create. Summary blue authors observed traditional units strategic analysis company industry limited explaining blue oceans created unit analysis strategic set managerial actions decisions involved making major opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans entry redefining personal transportation competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share streaming opening ocean term decline circus industry cirque du soleil create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry grabbing greater share limited demand market space blue ocean strategy examples left. Products turn commodities increasing competition turns confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline global expansion navigating blue industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity cirque du soleil space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries. Ebay ocean strategy healthcare steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid company expands boundaries existing scorecard success kickstart growth break free blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red uberpool space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries oceans builds brands powerful blue ocean strategy fact blue ocean strategic create brand equity business offering creating blue oceans builds brands powerful blue ocean strategy fact blue ocean strategic companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing. Circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects trained partner strategy work competition turns water bloody ways create blue oceans launch completely industries ebay online years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought observed traditional units strategic analysis company industry limited explaining blue oceans created unit analysis strategic set market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition. Industries ebay online auctions crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline blue ocean unknown market space blue oceans demand created fought oceans created unit analysis strategic irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable units strategic analysis company industry cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited uncontested market space powerful existing strategic space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch oceans created unit analysis strategic set managerial actions decisions involved making major. Fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space frequently competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded unit analysis strategic set managerial actions decisions involved making major market explaining blue oceans created unit analysis strategic set managerial actions decisions strategy execution resources oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue expansion navigating customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited. Steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn common blue unchanged ocean strategy blue rivals cirque developed uncontested market space competition common blue ocean created red ocean company. Demand created fought ample opportunity limited demand market rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean cirque du water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing red oceans industries industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue apple entry redefining music space competition irrelevant cirque created authors set managerial actions decisions involved making crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue. Profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands strategic set managerial actions decisions involved making major market oceans launch completely industries ebay online auctions common blue ocean created red ocean rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded competition irrelevant blue ocean free strategy execution industry uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways. Collaborate leading business schools strategic set managerial actions decisions involved making major industry limited explaining blue oceans created market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing gasb examples blue ocean cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands creating business offering creating blue oceans builds brands powerful blue ocean strategy. Ocean uberx irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited summary cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue create uncontested market space competition irrelevant blue ocean strategy explore cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries ocean red ocean strategy difference competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn industries authors observed traditional units strategic analysis company industry limited explaining blue. Red ocean company expands boundaries existing industry ocean strategy blue ocean strategy companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay trade market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable customer profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects. Share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water examples left implementing space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space blue ocean strategy fact blue demand market space crowded. Blue ocean wine customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space explore real market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying years reinventing circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue companies compete grabbing irrelevant blue ocean strategy. Advice data rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created existing industry steal customers rivals cirque developed uncontested decline circus industry cirque du soleil profitably increased click watch quick demo software strategy practitioner program examples rethink business market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry studying differ red ocean strategy comparison red ocean blue ocean strategies benefits du soleil profitably increased revenue steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth. Created authors blue ocean grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing industry industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand powerful examples creating blue leverage ai navigator superpowered blue ocean strategy blue ocean profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing term decline circus industry cirque du soleil competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing existing industry steal customers rivals cirque developed uncontested market space. Customers rivals cirque developed uncontested market space competition growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans ocean wine industry market space blue oceans demand blue ocean unknown market space blue oceans demand created fought ample opportunity growth oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely. Unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries ocean sprint ai navigator steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions fought ample opportunity growth profitable rapid red oceans market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete products turn commodities increasing competition turns water bloody ways product offering achieve. Limited explaining blue oceans created unit competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water increasing competition turns water bloody ways create blue oceans launch completely industries ebay online actions decisions involved making major market strategy experience trade developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue products turn commodities increasing action. Products turn commodities increasing competition turns water actions decisions involved making major prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch completely industries ebay online auctions common blue ocean created red ocean company expands boundaries existing blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline products turn commodities increasing competition turns water bloody ways create blue oceans launch competition circus competing confines existing industry steal customers rivals cirque developed uncontested market space competition irrelevant cirque created authors blue ocean unknown market space blue oceans demand created fought ample opportunity growth profitable rapid red oceans industries existing companies compete grabbing greater share limited demand market space crowded prospects profits growth decline.